It’s When Not If ® is the podcast for resilience and strategic crisis management for the 21st century. The world is a volatile place and we are now all connected. You can no longer hope that a crisis will blow over without doing substantial damage in your organization. In a world of 24/7 news cycles, based on 140 character tweets and social media, if we are not prepared, we are destined to fail. Financial position, operations, and reputation are all at risk.